La industria de la salud es uno de los sectores más importantes y rentables del mundo. Las farmacéuticas, en particular, han jugado un papel crucial en la lucha contra las enfermedades y la mejora de la calidad de vida de las personas. Sin embargo, a pesar de su importancia, estas empresas se mantienen en la sombra, evitando la exposición pública y la comunicación directa con la prensa. Se resisten, incluso, a apoyar los medios de comunicación y la prensa especializada en salud.

¿Por qué las farmacéuticas se mantienen en la sombra? ¿Por qué no revelan sus secretos? ¿Por qué no hablan con la prensa? ¿Por qué solo emiten comunicados preparados y asemejados a publirreportajes?

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La respuesta es compleja y camina por varios senderos. Por un lado, las farmacéuticas tienen un interés legítimo en proteger sus secretos comerciales y su propiedad intelectual, debido a la competencia feroz y la divulgación de información confidencial que podrían dar a sus competidores una ventaja injusta.